Privacy policy

Last updated: 12 November 2026

This policy explains how Local Homecare Services Ltd. (“Local Homecare”, “we”) uses the personal information that comes to us through this website, localhomecare.ie: its forms, its chat assistant and your visits. It doesn’t cover the records we keep when we provide care or employ someone. Ask us and we’ll explain how we look after those.

Who we are

Local Homecare Services Ltd. is the data controller for this website. We are registered in Ireland, CRO No. 657802.
Head office: Unit 001, Innovation Works 1, Kerry Technology Park, Dromtacker, Tralee, Co. Kerry, V92 R2XA
Email: info@localhomecare.ie · Phone: 066 913 0188 (24/7)

What we collect and why

When you send us a form

• Call-back request: your name, phone number and the best time to call.
• Contact form: your name, phone number, email address, what your enquiry is about and your message.
• Free home assessment request: who the care is for, the type of care, when it should start, the days, times and hours needed, the area and Eircode, whether HSE home support is in place, and your name, phone number, email address, best time to call and any message.
• Job application: your name, phone number, email address, the role and area you’re interested in, your experience, whether you have a driving licence, and any message.
• Feedback, compliments and complaints: the type of feedback, how you’re connected to us, your message and, only if you choose to give them, your name and contact details. You can send feedback anonymously.

We use this information to reply to you, to arrange the call, assessment or care you ask about, to consider your job application, and to deal with your feedback. We do this to take the steps you ask for before we provide care or employ you (GDPR Article 6(1)(b)), and in our legitimate interest in running and improving our service and handling complaints (Article 6(1)(f)). Each form also asks you to confirm you’re happy for us to contact you about your enquiry.

Some forms can include information about someone’s health or care needs. We use it only to assess and arrange care (GDPR Article 9(2)(h)), and only the staff who need it can see it. Please share only what we need to get in touch: we go through needs in detail by phone or at the free home assessment. If you tell us about someone else, such as a parent, please make sure they’re happy for you to do so.

Each form you send is saved in our website’s secure admin area and emailed to our office inbox, which runs on Microsoft 365.

Documents for job applications

If you’re shortlisted, our HR team sends you a secure Microsoft 365 link for your ID, right-to-work and qualification documents. They go straight into a folder that only HR can open, not onto the website. If your application is unsuccessful, we securely delete your information after 6 months.

When you use the chat assistant

The “Ask Local Homecare” chat is an automated AI assistant, not a person. It answers questions about our services and jobs from the information on this website. It can’t see client records, pass messages to our team or arrange call-backs, so please don’t share health details, addresses or other personal information in it. Call us on 066 913 0188 instead.

• What is kept: the messages you type and the assistant’s replies, with the time and the website address you were on.
• Who runs it: Pefwil, our website partner, runs the assistant for us and stores the conversations on its server in the United Kingdom. The replies are written by an AI model from Anthropic, PBC (USA), which processes the messages to produce the replies under its commercial data protection terms.
• Why: in our legitimate interest in answering questions quickly, at any hour (Article 6(1)(f)). We and Pefwil may read conversations to check the answers are accurate and to improve the information on the website. Questions the assistant couldn’t answer are kept on their own, without the rest of the conversation, so we can add the answers to the website.
• How long: conversations are deleted automatically 90 days after the last message.
• In your browser: the conversation is also saved in your browser’s local storage, so it carries on from page to page. Clearing this site’s data in your browser removes it.

When you visit the website

• Our web hosting provider’s servers record technical information, such as your IP address, browser type and the pages requested, to keep the site running and secure.
• The site uses Google Fonts, so your browser connects to Google’s servers to load the fonts, and Google receives your IP address.
• We don’t use analytics, advertising or tracking cookies. The site sets one cookie, wp-wpml_current_language, which remembers whether you’re reading the English or Irish site and expires after a day. If you change the text size, your choice is saved in your browser’s local storage.
• Our Facebook, Instagram and X pages, and other websites we link to, are covered by their own privacy policies.

Who we share it with

We don’t sell your information or use it for marketing. We share it only with service providers who handle it for us under contract:

• our web hosting provider (the website and the forms sent through it);
• Microsoft (email, and the HR document folder, through Microsoft 365);
• Pefwil (website support and the chat assistant), and Anthropic, which Pefwil uses to write the chat replies;
• Google (website fonts).

We may also share information where the law requires it, or to protect someone at risk of harm.

Transfers outside the EU

Pefwil’s chat server is in the United Kingdom, which the European Commission recognises as giving adequate protection. Anthropic processes chat messages in the United States, and Microsoft and Google may process information outside the EU. These transfers are protected by the safeguards GDPR requires, such as the European Commission’s Standard Contractual Clauses.

How long we keep it

• Enquiries, call-back and assessment requests: only as long as we need to deal with them and follow up. If you or your loved one become a client, the information becomes part of the care record, which we keep as the law and care standards require.
• Job applications: deleted 6 months after an unsuccessful application.
• Feedback and complaints: as long as we need to deal with them and show how they were handled.
• Chat conversations: 90 days after the last message.
• Server logs: a short period set by our hosting provider.

Your rights

You can ask us for a copy of your information, ask us to correct or delete it, limit or object to how we use it, or ask for it in a portable format. Where we rely on your consent, you can withdraw it at any time. Email info@localhomecare.ie, or HR@localhomecare.ie about a job application. We’ll reply within one month.

If you’re unhappy with how we’ve handled your information, please tell us. You can also complain to the Data Protection Commission at www.dataprotection.ie.

Keeping it safe

The website uses an encrypted connection (HTTPS). Only authorised people can see the forms you send and the chat conversations, and our forms have spam protection.

Changes to this policy

We’ll update this page if anything changes, and change the date at the top.